Amr has over 15 years experience in the fields of Management, Strategy Consulting, Marketing Consulting and Management Training, ten of which handling General Management responsibilities.
Amr Strategy experience was developed via handling tens of consulting cases in the Middle East region, where he used to advise CEO’s and Chairmen on the direction and the strategic platform of their institutions. He used to advise executives in different industries in the public and private sector as well as NGO’s.
Amr’s marketing expertise was developed through his diversified experiences working in many reputable enterprises, most importantly, Procter and Gamble (in Egypt and Europe), where he was responsible for launching new categories/products to the local and European markets respectively.
Upon his return to Egypt, Amr was assigned as the Media Manager of all P&G brands in Egypt parallel to his Brand Management responsibilities.
Amr Training expertise was gained by conducting different training courses for many companies on different topics focusing on management and strategy courses for the company’s senior executives.
Amr’s experience also includes regional exposure, where he was responsible of starting up new LOGIC branches in the MENA region e.g. in KSA and in UAE. He was also engaged in several regional consulting assignments related to; company formation, managerial restructuring, business consulting, strategic platform development/reforming and marketing consulting to many clients in the region.
Having been heavily exposed to local & multinational experiences, Amr decided to utilize his vast knowledge and start a company that would provide a total business solution to the local and regional markets. Accordingly, he founded in July 1998 LOGIC – Management Consulting, which is considered today one of the largest regional Management-Consulting firms in the Middle East. Currently Amr is the Chairman & CEO of LOGIC Management Consulting, were he set the foundation of its mission and vision, and together with the Board of Directors he set the strategic directions for the group, until it is today successfully operating in 4 different countries with strong local branches in Egypt, UAE, KSA and UK.
Prior to LOGIC, Amr was a Free-Lance Marketing Consultant; he rendered marketing consulting services to small to medium sized clients in diversified industries by setting the strategic marketing plans for their major local and international brands.