LOGIC Insight is one of LOGIC Management Consulting’s four major business units. The Research BU was first launched in 2001 where it has serviced over 30 multinational and local clients, for which it has done different types of researches in diverse fields. LOGIC Insight works on creating knowledge rather than just providing the client with only data and information. We are also known to our client’s for being able to identify their questions or identifying their problems in addition to being the only agency offering a complete innovation journey from insight and ideation to testing and monitoring and a unique learning on what makes products work.

We listen to more people in more places than any other agency and have helped some of the world’s great companies put the consumer at the heart of their business.

Moreover, we are flexible in custom designing projects, based on the client’s specific objectives.

One of LOGIC Insight’s edges is that the majority of its Research team comes from an extensive marketing background, this enables them to translate the research findings to action oriented results that best serves their clients.

LOGIC Insight provides a full range of qualitative and quantitative research services, we integrate our offering along with PLC (Product life cycle).

LOGIC Insight provide a full spectrum of Marketing Research solutions to the clients in order to guide them through all stages of product life cycle.

At Development / Introduction stage

Market understanding/ Usage & attitude
Idea generation / Idea screening
Benefit-price trade offs
Brand name evaluation
Pack
Pricing
Concept evaluation / Concept-product test
Advertising pre-testing
Sales Forecasting

At Growth stage

Brand health measurement
Existing product development/ innovation
Packaging
Pricing
communication testing
brand trade-offs
Extensions 

At Maturity / decline Stage

Understanding change in consumer trends
Brand tracking
Leveraging and benchmarking equity
Fine-tune the concept product offer
Reposition

Some of our Global clients:

• Barclays Bank
• Cadbury Schweppes
• Coca Cola
• Danone
• Kraft
• Master foods
• Nestle
• Pepsi
• Unilever Foods
• Vodafone

Other Local clients:

• Raya Holding
• NTCC – Nile Telecom Calling Card Company
• Menatel
• Amr Helmy Designs
• Kapci Coatings
• Pachin
• Juhayna • Fine
• Eva
• Beyti (Dairy, Foods & Beverages)
• Sharkeya
• Ezalo