LOGIC

Egypt  (2023)

A Successful Market Entry in the Electronics Retail Industry

Case Background

A prominent Saudi electronics retailer identified Egypt as a potential growth market but required expert assistance in managing the complexities of a new market entry. The client approached our team to establish a Project Management Office (PMO) to navigate the launch phase. LOGIC Consulting acted by developing a detailed launch plan and setting up a center of excellence for project management.

Outcome

Launch activities across 20 departments within Egypt and KSA were identified & consolidated in a launch master plan. A weekly leadership meeting navigated through progress dashboards covering 900 parallel activities was presented to ensure all streams were on track. A task force was created to troubleshoot & mitigate risks. When the decision to exit was taken, the PMO team played an instrumental role in managing the transition regarding people, products, and financials.

Our Approach

What lies ahead for your organization?

The answer lies in partnering with us to unlock new horizons, embrace growth, and thrive in the dynamic world.

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