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November 27, 2023

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Qatar World Cup 2022:
A Win for Qatar and The Region & A Lesson for Upcoming Hosting Countries

The First FIFA World Cup to Be Hosted in the Middle East
An Opportunity for Qatar and the Wider Region

The sports sector in the wider Middle East is due to grow by 8.7% in the next three to five years, according to research by PwC, compared with 3% globally over the same period. Regional events now include Formula One races in Abu Dhabi, Bahrain and Saudi Arabia, international golf tournaments in Abu Dhabi, and tennis tournaments in Dubai, and recently FIFA World Cup in Qatar. Hosting the FIFA World Cup had many benefits that didn't only serve Qatar, but the rest of the Mena region.

The run-up to the World Cup in Qatar was of a great benefit to the economies of neighbor markets, and revenues in the hospitality, aviation, and tourism sectors has boomed.

From across the Middle East, reservations for confirmed flights were up 6,000% compared to pre-pandemic levels, and the UAE leads the way as the top feeder market over the World Cup period. UAE has become an attractive option for fans, with Air Arabia and FlyDubai operating a combined total of more than 45 daily shuttle flights from Dubai and Sharjah into Doha. Dubai is the biggest beneficiary of this trend by far, capturing 65% of onward visits. The next most popular onward destination is Abu Dhabi, with 14%.

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Revenue Opportunity in Middle East from Tourists

Qatar World Cup to generate $4 billion revenue opportunity from tourist spends in Middle East, generated from accommodation and other expenditure such as retail, F&B, and more.

$220 Billion; The Most Expensive World Cup in History: More Than Qatar’s National GDP and More than All Previous World Cups Combined.

After winning the bid to host the 2022 FIFA World Cup in 2010, Qatar announced a $220bn infrastructure program. Besides the cost of building new stadiums and renovating the existing ones, most of the announced investment was for general infrastructure projects as part of the broader Qatar 2030 plan, including:

UK-GCC TRADE £44.6BN IN 2019

– An integrated railway & metro system: $36 Billion
– Roads: 1792 KM, 207 Bridges and 143 tunnels
– Operations and security and maintenance: $8 Billion
– Expanding Hamad international airport: $15.5 Billion
– New Lusail city that can occupy 450,000 people to live in: $45 Billion
– Hamad Port: $7.4 Billion
– Upgrading Doha’s Downtown: $4.5 Billion
– Other economic zones: $3.2 Billion
– 100 hotels and service apartment towers
– 8 Stadiums: $6.5 Billion

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