LOGIC

Egypt (2017-2018)

Industrial Paint Sector Renovation

Case Background

An industry-leading company in Egypt's car refinish and wood paint market faced stagnating declining growth and profitability issues. The enterprise needed a clear growth strategy, organization alignment, and robust governance. A comprehensive solution was provided that encompassed external market assessment, organizational diagnosis, strategy articulation, and strategic initiatives.

Outcome

Setting a clear vision for the company to reach USD 250 million by 2020 while maintaining healthy profitability margins per industry norms.  The strategic direction set in place enabled the company to select relevant market opportunities, refine product and sales strategies, and align organizational structure, capacity, and processes with the growth vision. Moreover, it ensured an agreed-upon high-level governance and a succession plan.

Our Approach

What lies ahead for your organization?

The answer lies in partnering with us to unlock new horizons, embrace growth, and thrive in the dynamic world.

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