Advancing Pharmaceutical Operations
A leading pharmaceutical company in Egypt experienced rapid growth with technical and commercial expertise.
Egypt (2022)
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A Landmark Case Study in the Healthcare Sector
Showcasing Advanced Technology Utilization
Case Background
A pivotal shift in the hospital’s commercial & marketing direction was achieved through the positioned strategy. This was attributed to our comprehensive market research that accurately forecasted the CyberKnife unit's performance, achieving the targeted profitability. The new commercial strategy warranted an expanded provision of services to a greater number of patients in the region who previously lacked access to this treatment approach.
Outcome
Our approach provided insightful recommendations on market-entry price points and SKUs. In addition to developing profit & loss accounts for the products, our team calculated financial ratios to facilitate the investment decision and recommended the following steps to ensure the success of the investment. Our efforts enabled the company to make an informed, data-backed decision.
Our Approach
- A market sizing exercise was conducted to calculate the expected patient numbers locally and across the MENA region.
- Coupled with calculations of the CyberKnife capacity and estimated Egypt’s Addressable Market Size vs. Target Market Size.
- Studied the regional market dynamics to better understand the competitive landscape.
- Developed a pragmatic marketing strategy based on the project's objectives, value proposition, and market mix.
What lies ahead for your organization?
The answer lies in partnering with us to unlock new horizons, embrace growth, and thrive in the dynamic world.
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