A Product Launch for the Egyptian Confectionary Sector
A key player within the Egyptian Confectionary industry was considering the possibility of expanding into a new product line - jelly candy manufacturing.
Yemen - KSA - Turkey (2019 - 2021)
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Transforming a Regional Food & Beverage Trader
Case Background
A family-owned food and beverage trading company in the Yemen market, with 9 subsidiaries and a presence in the KSA/Turkey/India/Pakistan markets, was grappling with weak governance structure, lack of strategic direction, and poor institutionalization. The company aimed to quadruple its revenues and become a regional powerhouse by 2023. The company’s strategic direction was set along with executing initiatives & establishing a new HQ. To support the client further, the consulting team handled the implementation of marketing strategies and tax restructuring for the company and its subsidiaries.
Outcome
Following through & executing the recommended strategic direction & governance systems led to an increase in the company’s topline by 50% and a 3% upsurge in the bottom line within the first year. The merger of three subsidiaries was executed with their complete HR and marketing functions overhaul, achieving a 7% reduction in COGS.
Our Approach
- Developed the Group’s strategic direction and cascaded it down to the departmental level.
- Established a Strategy Management Office (SMO) and supervised the implementation of strategic initiatives.
- Established a new HQ with centralized functions and an operation manual, including an organization structure, a governance code, and a processes and authority matrix.
- Designed the Go-to-market strategies for seven product categories across three markets.
- Managed a tax restructuring exercise with one of the big four consultancies.
What lies ahead for your organization?
The answer lies in partnering with us to unlock new horizons, embrace growth, and thrive in the dynamic world.
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